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Edelman Launches Tequila-Inspired Croco Loco

(September 2010) posted on Tue Mar 30, 2010

Edelman Launches Tequila-Inspired Croco Loco


By Catherine Tandy

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Spring has sprung and in celebration of the warmer winds, Edelman has launched a playful line of crocodile leather in a series of supple, come-hither colors called Croco Loco. Ranging in combined hues of gold, black, blue, green and white, the collection highlights contrast, texture and imagination.

Based on an eccentric (fictional) tale of a tequila-tipsy river crocodile, the story was inspired by Andy Warhol’s circa 1960 drawing shown below. In addition, Edelman has also launched Napa Loco, a collection of European, full grain vegetable-tanned cow leather in the same mirth-inducing color palette.


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