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Accor Buys Stake In Mama Shelter

(October 2014) posted on Thu Oct 30, 2014

Deal to boost boutique hotelier’s expansion plans


French hotel operator Accor has acquired a 35 percent stake in boutique hotelier Mama Shelter for an undisclosed price. The partners say the move will allow Mama Shelter—which currently consists of five locales—to accelerate its expansion plans, which involve opening about 20 properties over the next five years.

Mama Shelter, whose hotels and restaurants are designed in collaboration with Philippe Starck, plans to open hotels in the following locales: Los Angeles; a second locale in Paris, as well as one in Lille, France; Zurich; Mexico City; Seoul; Amsterdam; Barcelona, Spain; New York; and London. The Los Angeles locale is slated to debut in February 2015.

"This agreement is the outcome of a beautiful encounter and a shared desire to learn from our respective talents,” says Sébastien Bazin, chairman and ceo of Accor. “Thanks to this partnership, Accor is enriched by the original know-how that has made Mama Shelter such a splendid success.”

Founded six years ago by the Trigano family with the assistance of entrepreneur Michel Reybier, Mama Shelter creates hotels (which it describes as “urban retreats”) and restaurants. Its portfolio currently consists of properties in Paris, Marseille, Bordeaux and Lyon in France, as well as one in Istanbul.

“[Accor’s] presence will allow Mama to benefit from a major international platform and to share our philosophy with an even greater tribe,” says Jérémie Trigano, general manager of Mama Shelter.

Accor’s portfolio includes more than 3,600 hotels including brands such as Sofitel, Grand Mercure, Novotel and ibis.


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